IN OUR FAMILY, DAD BROUGHT HOME TWISTIES FOR THE KIDS AND CHOCOLATE FOR MY MOTHER EACH FRIDAY TO MARK THE START OF THE WEEKEND. From the collection of ESA member TG, we have some terrific chocolatey blasts from the past.
These Nestle’s innovations do not appear in a Trove newspaper search. Trove doesn’t have much coverage post 1959 so it may be that these unusual ideas and ways of marketing were from the 60s.
Local purveyor and mastermind MacRobertson’s on the other hand were on some winners with ‘Old Gold’ with its busy script and pile of goodies and ‘Coconut rough’.
Another local producer was a special treat not from the milkbar but its own speciality shops and the Regent Theatre. These subdued designs and recipes with the emphasis on vanilla have not survived, albeit this packaging record has.
Here is a marketing style that would not be followed today – a sophisticated chocolate snack disguised in a cigarette packet.
Local lovers of chocolate and chocolate history may like to visit the history centre run by ESA member Will Muddyman and his wife at Chocolate Grove, 50 Aster Avenue Carrum Downs.
E firstname.lastname@example.org VIC 3201 P 3 9775 1888 http://chocolategrove.com/visit-us/